Palovina Package Designs

Palovia Package Designs

Logo Design and Brand Identity for a Skincare Line in Palestine

Palovina is a face and skincare line using high-quality olive oil from Palestine. I used Palestinian inspired type, imagery, and shapes to express the brand’s origins to its largely female audience.

Palovina Blue Box

Branding

In this branding project, I built a brand strategy based on detailed research, and I created a logo, packagings, and a website. I tried to create an elegant design that matches high-quality products, and I also considered eco-friendly and designs for the environment.

Go to Palovina website > Palovina Site

Sketch for  Patterns

Sketching based on researches

The first thing I noticed when I started researching was the Arabic pattern. The arabesque represents the universality, or god, which repeats geometric patterns and expands infinitely. I was also fascinated by its beauty and started by making my original Arabian patterns.

Samples Boxes

Prototypes

Next, I thought about the package design using my pattern. I wanted to create a new design by using the two squares that are the basis of my pattern, and I thoroughly investigated the design of the polygonal boxes. As a result, I decided to make a box in which squares were tilted 45 degrees and overlapped. At first glance, it seemed simple, and it seemed like it could be done soon. However, I failed over ten times by tiled and error several small things interacted with each other, such as the size of the box, the thickness of the paper, and paper material.

Style Guide

Style Guide

I created a style guide for Palovina.

Go to PDF > Palovina Style Guide

Main Logo Designs

Palovina Logo

Package Patterns

Package Patterns

Color Pallet

Color Pallet

About

This project was created as part of a school project. The course was ART 129 Corporate Identity and the assignment was to create a skincare line "Palovina" from Palestine.

  • Deliverable: Packages, Samples
  • Year: 2019
  • Medium: Print
  • Software: InDesign, Illustrator, Photoshop
  • Tags: Graphic Design, Layout, Typography